Key Projects for London Metropolitan University
Service
Graphic Design Expertise and Social Media Marketing
Client
London Metropolitan
University
Year
2016- 2018
Welcome to my portfolio page showcasing my work in elevating the brand presence of London Metropolitan University. I contributed to a strategic rebranding initiative, enhancing the university's visual identity to effectively connect with a diverse student audience. My role involved creating visually compelling assets for student engagement, including recruitment campaigns, promotional materials, and event branding.
I developed cohesive digital and print materials—such as banners, social media graphics, and on-campus signage—that strengthened the university’s communication efforts across all channels. Additionally, I supported the optimisation of the university's website, offering recommendations from a brand and UX/UI perspective, drawing on my expertise from an MA in Digital Media Design to enhance the overall user experience.
This portfolio represents my dedication to crafting engaging visuals, improving user interaction, and fostering brand consistency, helping London Metropolitan University build a strong and appealing presence.*
Design Innovation for Student Engagement
Engaging Visual Identity for Student Campaigns
At London Metropolitan University, I played a pivotal role in transforming the visual identity of student campaigns, adopting a vibrant and strategic design approach. I developed comprehensive branding materials for student events, recruitment campaigns, and campus engagement initiatives, significantly enhancing the university’s connection with its diverse student body. My work focused on delivering creative, impactful visuals that resonated with students and promoted an inclusive and engaging environment.
Cross-Platform Design for Recruitment, Branding & Events
Designed a wide range of digital and print media assets—including brochures, banners, posters, flyers, logos, and graphics—to enhance the university's branding across all touchpoints. I created large-scale marketing campaigns to drive student recruitment and elevate the university’s presence, ensuring consistent brand communication in both on-campus and digital spaces. My contributions also included events marketing and branding, providing visually cohesive materials for both university-wide events and specific initiatives.
Marketing Campaigns & Digital Content
Creation
Led the creation of high-impact social media content, email marketing, and newsletters to effectively promote the university’s initiatives. Utilising tools like Mailchimp, I crafted engaging campaigns that communicated key messages to students and stakeholders. My role also encompassed designing promotional graphics for Starbucks, Costa, Atrium, and Library Café, ensuring that all campaign materials were aligned with the university's visual identity and strategic goals.
PowerPoint Presentations, App Designs & Resource Management
Produced PowerPoint presentations to support academic and administrative projects, making sure that content was visually appealing and clearly communicated. Developed app designs and managed design resources for various projects, ensuring an organised approach that maintained high-quality outputs across all platforms. My role also included catering support for internal campaigns, such as those involving the university’s dining services, where I ensured consistent branding and professional presentation throughout.
