Key Projects for Royal Veterinary College
Service
Graphic Design Expertise
Client
Royal Veterinary College
Year
2018-2019
Welcome to my portfolio page showcasing my work as the Lead Brand Designer for the Royal Veterinary College. I spearheaded a transformative rebranding initiative, refining the college's identity to blend its prestigious heritage with a modern, student-focused approach. I directed the visual design of a comprehensive prospectus—an essential recruitment asset—and led the creation of impactful on-campus branding, including banners, posters, and promotional materials.
I collaborated closely with external agencies to ensure cohesive branding across all channels, while also designing a CMS-driven website to enhance student engagement. Leveraging my expertise from an MA in Digital Media Design, I provided strategic guidance to optimise the brand’s digital presence, ensuring a consistent and engaging user experience (UX/UI).
This portfolio reflects my dedication to creating captivating visuals, enhancing user engagement, and driving brand consistency, positioning the Royal Veterinary College as a leader in education.
Exceptional Design Expertise in London, Elevating Academic Brand Presence.
Visual Leadership in Branding & Large-Scale Print Design
As the sole Designer for the Royal Veterinary College, I directed the visual identity for a transformative rebranding initiative. My leadership extended to designing the visual look and feel of the comprehensive prospectus, a key recruitment asset, ensuring it stood out with an elegant and approachable design. I crafted a modernised yet authentic brand representation that conveyed the college's values while appealing to prospective students. My role also included copywriting support, ensuring the messaging was as engaging as the visuals.
Brand Direction for Digital and Print Platforms
I spearheaded the design strategy for multiple platforms, guiding external agencies in delivering cohesive branding solutions. My design direction ensured consistent branding across every touchpoint—digital, print, and on-campus—enhancing the Royal Veterinary College's reputation as a prestigious and forward-thinking institution.
Comprehensive CMS-Driven Website Design
Led the design and development of an expansive Content Management System (CMS) to facilitate the creation of website pages specifically designed to engage students. My focus was on enhancing usability and visual appeal, making information more accessible and creating a cohesive digital experience in line with the newly rebranded identity.
Impactful On-Campus Branding
Developed visually striking banners, posters, and promotional materials for on-campus use, bringing the Royal Veterinary College’s events and campaigns to life. The design work played a crucial role in engaging the student community and reinforcing the college’s prestigious image throughout its physical spaces.
