Key Projects for London School of Economics
Service
Graphic Design Expertise
Client
London School of Economics
Year
2020-2022
Welcome to my portfolio page showcasing my impactful work with the London School of Economics (LSE), where I was instrumental in revitalizing the visual identity of LSE’s academic departments. By aligning the visual impact with LSE's esteemed reputation, I played a pivotal role in supporting the redesign of various academic units. Leveraging creative innovation and a deep understanding of higher education branding, I designed logos, graphics, revised style guides, and developed high-quality prospectuses, banners, campaigns, posters, and digital content for academic events and strategic initiatives. These efforts ensured a consistent, powerful brand presence that resonated with diverse audiences, while emphasizing LSE's values of excellence, inclusivity, and innovation. My contributions helped solidify LSE’s position as a thought leader in the academic sector.
Visual Identity & Strategic Branding
Engaging Visual Academic Department
Visual Identity Enhancement
Enhanced the visual identities of LSE’s academic departments by creating logos, graphics, and style guide revisions, ensuring each department’s branding aligned seamlessly with the university’s prestigious image.
Recruitment & Event Campaign Branding
Created impactful branding assets, including brochures, banners, posters, and digital content, to boost LSE's outreach and attract prospective students. These materials were designed to inspire and convey the excellence of LSE’s academic programs, driving student recruitment and stakeholder interest.
Integrated Print & Digital
Campaigns
Developed comprehensive print and digital campaigns to maintain a cohesive brand message, bridging LSE's traditional academic heritage with modern, innovative branding to effectively communicate across all channels.
Strategic Branding & Stakeholder Engagement
Collaborated extensively with LSE's internal teams to position the university as an inclusive, forward-thinking leader in academia. Through strategic visual storytelling, I enhanced engagement with both stakeholders and prospective students, making LSE’s brand not only consistent but also inspiring and aspirational.
